Understanding Zohran Mamdani's Sartorial Choice: The Garment He Wears Reveals Regarding Contemporary Masculinity and a Changing Culture.
Growing up in London during the noughties, I was always immersed in a world of suits. They adorned City financiers hurrying through the financial district. You could spot them on dads in the city's great park, playing with footballs in the golden light. At school, a inexpensive grey suit was our mandatory uniform. Historically, the suit has functioned as a costume of seriousness, signaling authority and performance—qualities I was expected to aspire to to become a "adult". Yet, until recently, people my age appeared to wear them infrequently, and they had largely vanished from my consciousness.
Subsequently came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a closed ceremony wearing a subdued black overcoat, pristine white shirt, and a notable silk tie. Riding high by an ingenious campaign, he captured the public's imagination unlike any recent mayoral candidate. Yet whether he was celebrating in a hip-hop club or appearing at a film premiere, one thing was largely unchanged: he was frequently in a suit. Loosely tailored, contemporary with unstructured lines, yet traditional, his is a typically professional millennial suit—well, as common as it can be for a generation that seldom bothers to wear one.
"This garment is in this strange place," notes style commentator Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the real dip arriving in the 1990s alongside "the rise of business casual."
"It's basically only worn in the most formal settings: marriages, memorials, and sometimes, legal proceedings," Guy states. "It is like the traditional Japanese robe in Japan," in that it "essentially represents a tradition that has long ceded from daily life." Many politicians "wear a suit to say: 'I am a politician, you can trust me. You should support me. I have authority.'" Although the suit has traditionally signaled this, today it performs authority in the hope of winning public confidence. As Guy clarifies: "Because we are also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of performance, in that it performs manliness, authority and even proximity to power.
This analysis stayed with me. On the infrequent times I need a suit—for a wedding or black-tie event—I retrieve the one I bought from a Japanese department store several years ago. When I first selected it, it made me feel refined and expensive, but its tailored fit now feels passé. I suspect this feeling will be all too familiar for many of us in the diaspora whose families originate in other places, especially developing countries.
It's no surprise, the working man's suit has fallen out of fashion. Similar to a pair of jeans, a suit's silhouette goes through cycles; a particular cut can therefore define an era—and feel quickly outdated. Take now: looser-fitting suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the cost, it can feel like a considerable investment for something likely to be out of fashion within five years. Yet the appeal, at least in some quarters, persists: in the past year, department stores report suit sales increasing more than 20% as customers "shift from the suit being everyday wear towards an appetite to invest in something special."
The Symbolism of a Accessible Suit
Mamdani's preferred suit is from a contemporary brand, a European label that retails in a mid-market price bracket. "Mamdani is very much a product of his background," says Guy. "A relatively young person, he's neither poor nor extremely wealthy." Therefore, his mid-level suit will appeal to the group most inclined to support him: people in their 30s and 40s, university-educated earning professional incomes, often frustrated by the expense of housing. It's precisely the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits plausibly don't contradict his stated policies—such as a rent freeze, constructing affordable homes, and free public buses.
"It's impossible to imagine a former president wearing this brand; he's a Brioni person," observes Guy. "As an immensely wealthy and grew up in that New York real-estate world. A status symbol fits naturally with that tycoon class, just as attainable brands fit well with Mamdani's cohort."
The legacy of suits in politics is long and storied: from a former president's "controversial" tan suit to other world leaders and their suspiciously polished, custom-fit appearance. As one UK leader learned, the suit doesn't just clothe the politician; it has the power to characterize them.
The Act of Banality and Protective Armor
Maybe the point is what one academic refers to the "performance of banality", summoning the suit's long career as a uniform of political power. Mamdani's specific selection leverages a studied understatement, not too casual nor too flashy—"respectability politics" in an unobtrusive suit—to help him appeal to as many voters as possible. But, experts think Mamdani would be cognizant of the suit's historical and imperial legacy: "The suit isn't apolitical; historians have long pointed out that its modern roots lie in military or colonial administration." Some also view it as a form of defensive shield: "It is argued that if you're from a minority background, you might not get taken as seriously in these traditional institutions." The suit becomes a way of asserting credibility, perhaps especially to those who might question it.
Such sartorial "code-switching" is not a new phenomenon. Indeed iconic figures once donned formal Western attire during their early years. These days, certain world leaders have started swapping their typical fatigues for a black suit, albeit one without the tie.
"In every seam and stitch of Mamdani's image, the struggle between insider and outsider is apparent."
The attire Mamdani chooses is highly significant. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under scrutiny to meet what many American voters expect as a sign of leadership," says one expert, while at the same time needing to walk a tightrope by "avoiding the appearance of an elitist betraying his distinctive roots and values."
Yet there is an acute awareness of the different rules applied to who wears suits and what is interpreted from it. "That may come in part from Mamdani being a millennial, able to adopt different identities to fit the occasion, but it may also be part of his multicultural background, where code-switching between cultures, customs and attire is typical," commentators note. "Some individuals can go unnoticed," but when others "seek to gain the power that suits represent," they must meticulously negotiate the codes associated with them.
In every seam of Mamdani's official image, the tension between somewhere and nowhere, insider and outsider, is visible. I know well the discomfort of trying to fit into something not designed with me in mind, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in public life, image is never without meaning.